With Disney easily the most profitable studio of 2016 (grossing upwards of 5 billion in the worldwide box-office) , it is of little surprise to find avid film fans with a focus on the house of mouse in the beginning of a new year. Alongside “Star Wars” and the “MCU”, the studio has also planned a theatrical release of one of their most popular animations – ‘Beauty and the Beast’. If 2016 was the year of Disney, 2017 looks likely to follow suit in much the same manner (with three MCU films coming this year for the first time, surely it can only get better for the production studio).
With such a fan base for the original animation, the pressure is on to deliver a worthy adaptation of their own work with the release of the new “Beauty and the Beast”. However, if the marketing is anything to go by, the studio has succeeded in producing a film that at least feels very much like the original. With Dan Stevens (Downton Abbey) and Emma Watson (Harry Potter Series) as the films too leads, the casting seems to be on point with the charismatic duo. Placed alongside cinema greats like Ewan McGregor, Ian McKellen, Kevin Kline, Stanley Tucci and Luke Evans (who star as the supporting characters of the film), this new version seems to draw in both youth and experience in equal measure.
Perhaps the most exciting prospect of the films awesome cast, is the inclusion of British favourite Emma Thompson as Mrs Potts the teapot, a character made famous by Angela Lansbury. With the titular song sung by this character, I feel enormously excited about hearing an updated version sung by the talented Thompson.
With such inspiration to draw upon in the marketing of this film, and with anticipation rising for the films UK March release, I feel it is relevant to look into the posters produced and highlight the key components utilised.
Both of these promos hint at but never reveal key components from the animations narrative. The cursed rose and the ballroom dance each highlight the different nature of the titular beast character, and help to show the narrative progress loved by the originals fans. The second promo also outlines the cast of this production, with the darker border not only bringing highlight to the central theme but also allowing for the key elements of the design to shine. Both effective and excitement building sheets that create the mood of the piece.
The Theatrical Poster
Well this poster is busy. With all the principle cast placed in a symmetrical style and the symbolisation of the door highlight the willingness the poster allows to the get lost in the story.
The character posters
These character posters are very much in keeping with the other aspects of the marketing of the films. They also follow akin to the other character posters produced for large scale blockbusters, although with subtle differences that bring the Disney charm to their design. The fact that Belle carries a rose, symbolises the love of the beast and in a bold move, the designers have opted to showcase the servants pre-curse and as their real life counterparts, although their cursed form are present in every instance – highlight the odd relationship between servant and various utensil forms of the castle staff.
In all these posters are fitting to the look and feel of both the original animated movie and the reimagining, giving across a feeling of wonder at what film viewers will soon get to watch on the big screen. With the success of “The Jungle Book” and “Cinderella” within Disney’s life action remake catalogue, it is looking forever promising that the new “Beauty and the Beast” will have something [worthwhile] there!
Beauty and the Beast comes to UK cinemas on March 17 2017.